PRAGMA

PRAGMA is a produce-to-order system for clothing from textile waste, a continuation of Studio AMA 's existing circular fashion model, focused on digital value chain via product passport.

PRAGMA is the epitome of “working with what's already there".

• Circular value chain development: a circular value chain, scalable and future-proof, but also locally anchored, with social economy at the heart of it all

• Revalorisation methodology: design for recycling, focus on longevity and reusability

• Activation: participatory approach with all stakeholders

A product passport not only ensures the digitalization of the value chain, but also transparency and connection between design and wearer.

In collaboration with:

• UNDO (technology)

• Zonnehoeve production (production)

• University of Antwerp  (research)

• Quest Studio  (design & strategy)

• Impact Advocaten (legal)