PRAGMA
July 2024 - June 2026
As a part of Studio AMA
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PRAGMA is a produce-to-order system for clothing from textile waste, a continuation of Studio AMA 's existing circular fashion model, focused on digital value chain via product passport.
PRAGMA is the epitome of “working with what's already there".
Circular value chain development: a circular value chain, scalable and future-proof, but also locally anchored, with social economy at the heart of it all
Revalorisation methodology: design for recycling, focus on longevity and reusability
Activation: participatory approach with all stakeholders
A product passport not only ensures the digitalization of the value chain, but also transparency and connection between design and wearer. It provides regular updates on the production process, allowing for traceability and engagement throughout the supply chain.
PRAGMA serves as a proof-of-concept to explore market dynamics, user behavior, and the scalability of circular fashion systems. The platform integrates made-to-order clothing production using both post-industrial and post-consumer textile waste, and collaborates with a social manufacturing partner focused on skills such as cutting, sewing, and finishing garments.
In collaboration with:
UNDO (technology)
Zonnehoeve production (production)
University of Antwerp (research)
Quest Studio (design & strategy)
Impact Advocaten (legal)
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