Pragma – building a new system for circular fashion
An evolving platform that turns textile waste into new clothing, produced locally and transparently
July 2024 - June 2026
As a part of Studio AMA
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What is PRAGMA?
PRAGMA is a produce-to-order system for clothing from textile waste, a continuation of Studio AMA 's existing circular fashion model, focused on digital value chain via product passport.
PRAGMA is the epitome of “working with what's already there".
Circular value chain development: a circular value chain, scalable and future-proof, but also locally anchored, with social economy at the heart of it all
Revalorisation methodology: design for recycling, focus on longevity and reusability
Activation: participatory approach with all stakeholders
LOCAL
production close to home, with social partners.
CIRCULAR
textile waste becomes new value.
TRANSPARANT
every piece has a story you can trace.
“We are building a system where waste is no longer an option.”
A product passport not only ensures the digitalization of the value chain, but also transparency and connection between design and wearer. It provides regular updates on the production process, allowing for traceability and engagement throughout the supply chain.
PRAGMA serves as a proof-of-concept to explore market dynamics, user behavior, and the scalability of circular fashion systems. The platform integrates made-to-order clothing production using both post-industrial and post-consumer textile waste, and collaborates with a social manufacturing partner focused on skills such as cutting, sewing, and finishing garments.
In collaboration with:
UNDO (technology)
Zonnehoeve production (production)
University of Antwerp (research)
Quest Studio (design & strategy)
Impact Advocaten (legal)
In development.
Pragma is a work in progress. We are currently testing first pilots, co-developing with partners, and exploring multiple pathways. The shape Pragma will take depends on who joins us in building this system.
Who we’re looking for
Potential users
people and retailers curious to offer clothing that truly makes sense.Manufacturers & partners
textile players who want to transform surplus into opportunity.Investors & funds
those who believe in sustainable fashion systems and want to accelerate change.Join us
Pragma is a system in the making. We invite you to explore how you can be part of this journey.
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