Soraya Wancour

I’m Soraya Wancour, designer, changemaker, and systems thinker.
Through my practice as a social and circular designer, I work towards a fashion industry that is fairer, more honest and serving, and structurally more sustainable. For me, care is not the end goal, but the starting point, a way to build workable systems, tangible models, and shared responsibility.

At Studio AMA, I create collections that make social production and circular materials tangible. The insights we gain are translated through PRAGMA into a scalable system, enabling other brands to take the step as well. As a speaker and consultant, I support organizations that want to design with more care for both people and materials, from vision to implementation.

My work moves between studio and strategy, between fabric and framework.
Because I believe real change starts by doing. And it lasts only when we can share it.